6 min read
Mar 12, 2026
Why We Built a Company That Annoys People on Purpose
Most startups try to make users happy. We decided to make them mildly uncomfortable — and it turns out that's way more effective.
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Thoughts, stories & unsolicited advice
On habit-building, accountability via text, and why we chose to annoy people for a living.
8 min read
Mar 5, 2026
The Science of Why Text Message Habits Beat Apps Every Time
App fatigue is real. We looked at the research on SMS-based interventions and the results were annoyingly clear.
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Feb 24, 2026
I Flossed for 100 Days Straight and All I Got Was Healthy Gums
A first-person account of what happens when you let a text message bully you into dental hygiene. Spoiler: your dentist notices.
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More posts coming soon
We're too busy bothering people to write blog posts. But we're working on it.